The brief
Uniq, primarily recognized as an IT Recycling company, aimed to evolve its brand identity. They envisioned repositioning themselves as a comprehensive solution provider throughout the device lifecycle. The challenge was to craft a brand strategy that resonated with this new direction, while driving lead generation and increasing brand visibility.
The solution
Strategic Branding: Designed a brand strategy that encapsulated Uniq’s enhanced offerings. The value proposition ‘passionate about making a difference’ was introduced, reflecting Uniq’s commitment to offering holistic solutions.
Content Strategy: Developed and executed a multi-channel content plan that spanned email, LinkedIn, and their website. This consistent and strategic approach ensured Uniq’s repositioned message reached its intended audience effectively.
Email Marketing: Curated a series of emails targeting customer pain points, priming their base and stirring enquiries. These tailored communications paved the way for meaningful interactions and potential business opportunities.
The Results:
Lead Generation: Within just 3 months of implementing our strategies, Uniq began receiving new leads through the various channels, demonstrating the effectiveness of our approach.
LinkedIn Performance: Not only did their engagement rate on LinkedIn see a substantial uptick, but they also witnessed consistent monthly growth in their follower count, amplifying their digital presence.
Industry Recognition: Over the past six months, Uniq’s transformative journey has earned them nominations for several industry awards, marking their ascent as a formidable player in their sector.
