The brief
Innes England, a prominent commercial property consultant with offices in Nottingham, Derby, Leicester, and Birmingham, sought to elevate their brand visibility, improve internal communication, and implement a dynamic online marketing strategy to boost their engagement levels and business performance.
The solution
Integrated Marketing Support: Over a three-year span, Sallara has provided consistent and innovative marketing support tailored to Innes England’s business model.
Event Execution: Sallara project managed the organisation and successful delivery of their Market Insite events, which garnered record-breaking attendance.
Strategic Marketing and Branding: Collaboratively created an integrated marketing plan and brand strategy, working closely with Innes England’s key departments. This ensured alignment in business vision, mission, and outreach efforts.
Social Media Strategy: Collaborated with key stakeholders to craft and execute a social media campaign. The focus was on highlighting their services across the Midlands and consistently disseminating their brand messages.
Internal Communication: Launched a quarterly newsletter aimed at ensuring transparency, unity, and up-to-date information flow among their employees.
Website & SEO Optimisation: Teamed up with external agencies to restructure their website and implement an effective SEO strategy, enhancing their visibility on search engines.
The Results:
Revenue Uplift: Year-on-year, Innes England surpassed their revenue targets, reflecting the efficacy of the tailored marketing strategies in place.
Event Milestone: The Market Insite event saw an overwhelming registration of over 500 participants, establishing it as a landmark in their event history.
Culture Transformation: The introduction of the ‘United We Do More’ theme creating a customer-centric culture internally, strengthening the bond between teams and enhancing collaborative efforts.
Social Media: Consistently achieved exposure targets and KPI’s, doubled their engagement rate and reached over 100k accounts over the last 12 months.
