The brief
The Dovecliff Hall Country House Hotel, an esteemed destination for events, dining, and stays, wanted to augment their reach and revenues through an enhanced social media strategy. They aimed to captivate new audiences while retaining their existing clientele, and also to diversify their content to showcase their myriad offerings.
The Solution:
Collaborative Approach: Partnered closely with the hotel’s management team to brainstorm and implement innovative ideas that would consistently attract visitors.
Dynamic Content Strategy: Rolled out a variety of content styles, shining a spotlight on the hotel’s wedding facilities, events, gourmet offerings, and comfortable overnight stays.
Engaging Campaigns: Designed compelling offers and contests to draw in new audiences and keep the existing ones engaged.
Positioning Pivot: Refined their content strategy to appeal to diverse audiences, ensuring a wider reach.
Extended Support: Beyond social media, we lent our expertise in updating their website, crafting enticing flyers, designing pop-up stands, and curating appealing menus.
The Results:
Remarkable Revenue Rise: The Dovecliff saw a monumental jump quadrupling their revenues.
Record-Breaking Performance: The strategies employed didn’t just boost revenues – they set new records for The Dovecliff at Christmas, underlining the potency of the new approaches.
