Content Creation: Topics to Help Boost Engagement
A big part of our job is content creation! In fact a lot of people know us for being content machines!
If you ever struggle to think about what content to create for your marketing channels?
Here are some of the typical content topics which we create on a regular basis for our clients to help boost engagement and can work well as part of your plan.
💎 Tips that add value/solve a problem for your audience
💎 Create a poll or ask a question
💎 Any news/updates that could positively impact your customers
💎 Teasers of anything new you are selling
💎 Features or benefits of your product/service offering
💎 Trends in your industry
💎 Any stats/fun facts to add credibility
💎 Storytelling – diary updates, behind the scenes
💎 Case studies/client feedback
💎 What is your value proposition – what makes you unique
A good place to start is to try and create a monthly plan in advance – this way you have a good base to fall back on and can add more spontaneous content as and when.
But please remember – be sure to create content in line with your brand proposition – you need to communicate consistently and in the right tone of voice.
