Experience is Everything
86% of buyers are willing to pay more for a great customer experience.
Would you agree?
Creating an unforgettable experience for our customers is something that will never go out of date – and is becomming more and more important as we face a more competitive market but also as inflation rises and customer spending habits are changing.
Investing in customer experience can impact revenue positively by improving retention, improving customer satisfaction as well as improves cross selling and upselling.
What I have learnt is providing an experience that is different to what anyone else is offering and using this as a differentiation strategy can work exceptionally well.
Having a customer experience strategy should be made a priority for your business if it’s not already whether your customers are shopping online, or buying from you in person or even a bit of both – everything must be carefully planned out to give your customers a memorable experience.
Customers who have an exceptional experience are more likely to recommend you to other people – which I always think is the best form of Marketing. And I would say 90% of our customers come to us through recommendations.
